IP rights are not only used to protect rights, but also to gain competitive advantage over other companies. IP rights are therefore at the core of any company’s business strategy. To optimally leverage a company’s IP rights, they need to be protected territorially. A holistic IP strategy includes protection not only by registrations, but also by contractual means and internal security measures to ensure business critical matters are accessed only by authorized persons.
In order to create an IP strategy, the company needs to have a clear picture of the IP assets it owns and how they are protected. Next, the company needs to implement the strategy at all levels of its organization. An eye should also be kept on competitors in order to enforce IPR’s and to seek opportunities to inbound and outbound licensing. This is where different research and monitoring services, as well as core legal expertise play an important role.
IP strategy should also take into account cultural and organizational differences. SMEs need a strategy that allows growth whereas established businesses may prefer a more protective strategy. For investors, an exit strategy may play an important role. Different cultures also need different tactical approaches, while the overall strategy may remain the same.
With our international reach and full-service approach we can offer clients an unrivalled service in creating and implementing IP strategies.