A trademark is a foundation for brand building, and trademark registration confers the exclusive right to use a mark in business. A well-managed trademark is a valuable investment.

Besides words and images, a trademark may also be any emblem that can be presented graphically. Examples of possible trademarks include the appearance of a product or its packaging, slogans, sounds, moving images, and even colours and odours.

Businesses should review their trademark portfolios regularly and ensure that their property is protected. Are there plans to use the mark for new products or services? Will business acquisitions, new partners or enlarged operations lead to use of the mark over a wider geographical area?